鍟嗗姟鑻辫娲诲娲荤敤 鍚嶇墖(3)
鏃ユ湡:2016-07-13 11:29

(鍗曡瘝缈昏瘧:鍗曞嚮)

III.璇炬枃绡?/p>

The French claim that visiting cards first appeared in their land in the seventeenth century while the Chinese seek to prove that visiting cards were invented by their ancestors shortly after they had concocted explosive powder. However, the first ever known sample of a visiting card, dating back to 1786, was found in Germany. Gradually, with the development of certain rules of use, the cards had become common by the nineteenth century.

娉曞浗浜鸿涓烘嫓璁垮崱浜庡崄涓冧笘绾湪浠栦滑鐨勫湡鍦颁笂鐜囧厛鍑虹幇锛岃€屼腑鍥戒汉鍒欒娉曡瘉鏄庢嫓璁垮崱鏄湪浠栦滑鐨勭鍏堝彂鏄庝簡鐏嵂鍚庝笉涔呭彂鏄庣殑銆備笉绠℃€庢牱锛屼汉浠墍鐭ラ亾鐨勭涓€涓嫓璁垮崱鏍锋湰锛嶈拷婧埌1786骞达紞鍑虹幇浜庡痉鍥姐€傛參鎱㈠湴锛岄殢鐫€鏌愪簺浣跨敤瑙勫垯鐨勫嚭鐜帮紝鍒板崄涔濅笘绾椂鍚嶇墖鍙樺緱鏅亶璧锋潵銆?/p>

Do you know which corner of a visiting card you must fold when leaving it with a footman in order to indicate that you have called on to inquire after the master's health? No? Neither do I, but only a hundred years ago this knowledge was as vital for an aristocrat as dancing and polite conversation.

浣犵煡涓嶇煡閬撳綋浣犳妸鎷滆鍗$暀涓庝粏浜烘椂锛屼负浜嗘殫绀轰綘鏉ユ嫓璁胯繃涓讳汉缁欎粬璇峰畨锛屼綘蹇呴』鎶樺彔鎷滆鍗$殑鍝竴瑙掞紵涓嶇煡閬擄紵鎴戜篃涓嶇煡閬擄紝涓嶈繃灏卞湪涓€鐧惧勾浠ュ墠杩欑偣瀛﹂棶瀵逛簬璐垫棌鏉ヨ鏈夊璺宠垶鍜屾湁鏁欏吇鐨勪氦璋堥偅鏍疯嚦鍏抽噸瑕併€?/p>

Visiting cards used to be an indispensable attribute of the etiquette and the rules of their use were as sophisticated as those of cutlery. At that time visiting cards belonged to the notions of such consequence like title, rank, land, horses etc.

杩囧幓鎷滆鍗℃槸绀艰妭涓€涓笉鍙己灏戠殑缁勬垚閮ㄥ垎锛岃€屼笖瀹冧滑鐨勪娇鐢ㄨ鍒欏儚椁愬叿鐨勪娇鐢ㄨ鍒欓偅鏍峰鏉傘€傚湪閭d釜鏃跺€欙紝鎷滆鍗℃湁濡傚ご琛斻€佺瓑绾с€佸湡鍦般€侀┈鍖圭瓑涓€鏍烽噸瑕併€?/p>

First businessmen used their cards as marks of distinction and thus introduced the first modifications in their design. Later, as the growing demand for the cards boosted the development of the printing industry, more and more sophisticated card design patterns appeared.

鏈€鏃╃殑鍟嗕汉灏嗕粬浠殑鍗$墖浣滀负鍖哄埆浜庝粬浜虹殑涓€涓爣蹇楋紝鍥犳鍦ㄤ粬浠殑璁捐涓鍏堝嚭鐜颁簡淇敼銆傚悗鏉ワ紝闅忕潃鍚嶇墖闇€姹傜殑澧炲姞锛屾帹杩涗簡鍗板埛宸ヤ笟鐨勫彂灞曪紝鍑虹幇浜嗚秺鏉ヨ秺澶氬鏉傜殑鍗$墖璁捐鍥炬銆?/p>

On the other hand, there appeared an ever-growing social group of private entrepreneurs who had a constant need to exchange their contact information. These pragmatic people started to print out their own cheaper business cards to give them at presentations, exhibitions, conferences etc.

鍙︿竴鏂归潰锛岀浜轰紒涓氬鐨勭ぞ浼氬洟浣撲篃鍦ㄦ棩鐩婂闀裤€傝繖浜涗汉闇€瑕佺粡甯镐氦鎹粬浠殑鑱旂郴淇℃伅銆傝繖浜涙敞閲嶅疄鏁堢殑浜哄紑濮嬪嵃鍑鸿嚜宸变究瀹滅殑鍚嶇墖锛屽湪瑙侀潰銆佸睍瑙堜互鍙婂紑浼氱瓑鍦哄悎閫佸嚭銆?/p>

In the modern business card design, with its developed professional conventions, one can still detect the two conflicting approaches, the fanciful and the functional one. The purpose of the first approach is to show that there is nothing impossible for the card's owner. The more striking by its design and materials and the more sophisticated in its manufacturing technology, the card will be the better. What matters is the card's uniqueness. The content of the card does not matter much either.

鍦ㄧ幇浠e悕鐗囪璁′腑锛岄殢鐫€鍏惰亴涓氬崗瀹氱殑鍙戝睍锛屼汉浠粛鐒跺彲浠ュ療瑙夊埌浜掔浉鐭涚浘鐨勪袱涓柟闈細瑁呴グ鎬т笌鍔熻兘鎬с€傜涓€涓柟闈㈢殑鐩殑鏄负浜嗙偒鑰€瀵逛簬鍚嶇墖涓讳汉鏉ヨ娌℃湁浠€涔堟槸涓嶅彲鑳界殑銆傝璁′笌鏉愭枡瓒婄簿缇庯紝鐢熶骇鎶€鏈秺澶嶆潅锛屽悕鐗囧氨瓒婂ソ銆傞噸瑕佺殑鏄悕鐗囩殑鐙壒鎬с€傚悕鐗囩殑鍐呭涔熶笉澶噸瑕併€?/p>

The other approach, on the contrary, emphasizes functionality. It is the one that rules in the pragmatic West. And the English name of the item - "business card"- also focuses on its specific functionality. These cards are essential for those company workers that interact with clients. That is why, on the one hand, you can see a small clerk, a service engineer or even a heaver with his own business card and a head of the department without such if he or she does not interact with clients.

鍙︿竴涓柟闈㈡伆鎭扮浉鍙嶏紝寮鸿皟鍔熻兘鎬с€傛敞閲嶅疄鏁堢殑瑗挎柟宕囧皻杩欎竴鐐广€傛澶栵紝鍚嶇墖鐨勮嫳鏂囧悕锛?quot;business card"锛嶄篃寮鸿皟浜嗗畠鍏蜂綋鐨勫姛鑳芥€с€傝繖浜涘悕鐗囧閭d簺涓庡鎴锋湁鑱旂郴銆佸湪鍏徃閲屽伐浣滅殑鑱屽憳鏉ヨ寰堝叧閿€傝繖灏辨槸涓轰粈涔堬紝涓€鏂归潰锛屼綘浼氱湅鍒颁竴涓皬灏忕殑鑱屽憳銆佷竴涓淮淇伐绋嬪笀涔冭嚦涓€涓惉杩愬伐閮芥湁浠栬嚜宸辩殑鍚嶇墖锛岃€屽彟涓€鏂归潰锛岄儴闂ㄥご澶村鏋滀粬锛忓ス涓嶅拰瀹㈡埛鎵撲氦閬撶殑璇濆嵈娌℃湁鍚嶇墖銆?/p>

Business cards used to be made exclusively of stiff paper (card), but today come in materials from plastics to thin metals and even glass! A name or business card reflects the owner - it should represent visually the company or the person passing it. Take the time to have a closer look at your own cards and decide if they really suit you and your company.

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鍒嗕韩鍒?/div>